The decision to sell your home can be fraught with fear, confusion and overwhelm. When is the right time to sell, who should I get to sell my home and how much money will I get for it. It can be even more stressful if you are in the unfortunate position of needing to sell your home quickly. The process of selling a property can be streamlined if you carefully review the price, presentation, promotion, photography, placement and potential.



1. Set a realistic price

  • Compare your property with similar recent local sales to help set a realistic price, so potential buyers can see good value. Prices set too high will sit around for weeks until the price is reduced or a buyer is found. If selling by auction, you can set a 30-day auction campaign to create momentum in a set timeframe, leading to an enthusiastic response on auction day.

2. Focus on presentation

  • First impressions count, so making your home look great is vital to the success of your sale. For an instant facelift, declutter your house and make it sparkling clean. If the walls look tired, give them a quick refresh – a coat of paint can do wonders. The garden is another key area to focus on to attract buyers. Lastly, look at staging your house by hiring modern furniture and accessories to help create a warm ambience.

3. Advertise effectively

  • Attracting multiple interested buyers should create competition leading to offers in the higher range. Promotion is key to reaching out to these buyers. A strong digital presence and print advertising puts your house in front of potential buyers. Your agent can help you with these marketing strategies.

4. Use high-quality photography

  • Real estate photography gives buyers emotional connections to houses they are viewing. It is unwise to scrimp on professional photography as it will be used across your entire marketing campaign, both print and digital. Display the best features of your house including the view, setting, living spaces and unique features. Remember, with online advertising, your house may be viewed by potential buyers from not just the local area, but even around the world.

5. Target your buyer

  • Low-maintenance houses could appeal more to an investor, so provide any rental history, strata levies and any other useful information to help progress a sale. If it is a family house, market its strengths to attract these buyers by mentioning a location

close to parks, schools, shops and transport. First-home buyers are often motivated by price whereas empty-nesters desire security, level access and proximity to shops and cafes.

6. Make smart changes

  • If you are thinking of renovating to increase the sale price, avoid overcapitalising as the return may not cover the outlay. As a general rule of thumb, it is best to complete any half-finished projects but avoid any polarising decorating choices to leave a blank canvas for the buyer. Your agent can advise you on possible renovations, and a budget to help you achieve the best return.

The ultimate goal for everyone selling their home is to achieve the highest price possible for it, regardless of whether it is quickly or you aren’t in any hurry at all. At the end of the day though doing all of the above steps will help, but without the right agent leading the sale, you may struggle with both a quick price and a premium price.

If you’d like to learn more about selling your home download our Guide to Selling.