In real estate, two types of marketing contribute to the sale of a property. These are property marketing and agent marketing. As an agent, it is important to ensure you are using a combination of both to ensure you are reaching your intended target audience. Here is a run-down of the importance of each of these types of marketing, some useful tools to get you started, and how to implement a prospecting plan to target more business. PROPERTY MARKETING (VENDOR PAID ADVERTISING – VPA) Let’s start with the obvious when a property is listed for sale it needs to be published to be seen by prospective buyers. It is important to stress how vital property marketing is to your vendors when first meeting with them. At iThink Property, we have… Read More »
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It is Auction week here at iThink and we are looking forward to another successful event under the stars. Over the last few months we have sold x properties through the auction method and We strongly believe in the auction process; it brings all potential buyers out of the woodwork and generally results in a quicker, less complicated sales process. THE PROS OF AUCTION They are held at a certain time and a certain place They create competition They create urgency There are set terms There are three opportunities to sell your property: The first is prior to the auction, provided you are presented with a favourable offer. Secondly, under the hammer and finally, you have the opportunity to sell your property post auction. OUR 4 WEEK PROCESS Prior to… Read More »
Are you an investor who has decided it is time to sell your rental property? Or are you a tenant residing in a property that is on the market? No matter your situation, it is important to know your rights during the sale process. Ensuring that the entire sale process runs smoothly and no parties are upset or adversely affected is extremely important. Here are a few things you need to consider when selling your investment property, or even living in a property that is on the market. LANDLORDS Firstly, it is important to assess why you are selling the property and to thoroughly weigh up your options. Ask yourself the following questions: Do you need the money? – Is the cost of owning an investment property… Read More »
There is always a buzz in the property market once Spring is in the air. Realistically anytime of the year is prime time to sell, however, it seems spring is still widely considered the best time of the year to sell. Many consider homes to be presented in their very best light at this time of the year, gardens are blooming, leaves are on the trees not filling gutters and mulching lawns, homes are filled with light and warmth, in fact the temperature is perfect for open homes any time of the day. For others it is considered prime season for buyers. For family buyers it is that idyllic time of year when winter sports are ending and summer sports are in their infancy and weekends are gloriously free and… Read More »