When you think about it, selling your home is one of the most significant financial decisions you will ever make in your lifetime. It is true anyone can sell a home, but our role is not to just sell your property but achieve a premium price for it in the shortest time frame possible. With our innovative approach to marketing and selling your property and our unique brand of iThink service, we think you’ll experience a different kind of real estate.
Continuing to deliver outstanding service across Ipswich and Toowoomba, you can trust our talented team of sales agents and property managers to work closely with you. With an understanding of your circumstances and goals, our team will openly share their expertise and successful selling strategies to help you achieve your desired result. At iThink Property, we tailor our services to suit you and your property to ensure you are getting the most out of your sale or investment.
One aspect of our business that we really pride ourselves on is our unique approach to property marketing. Unlike other agencies, we have an in-house marketing team that is dedicated to devising a suitable marketing plan for your property. As our world is shifting towards a digital age, we have recognised the importance of utilizing marketing tools such as social media to market properties differently and reach a larger audience. Here are some of the ways we utilizing digital marketing tools, alongside traditional forms of media and advertising to maximise our outreach.
PROPERTY VIDEOS
Recently we noticed an increase in engagement with video content on our Facebook page. In our marketing package, we have implemented an option for a professionally filmed and edited property video, which showcases the property’s outstanding features in a unique and captivating way. On average, videos that are promoted organically on our Facebook page gained 5x more views and enquiry, those videos that are sponsored with the allocated budget gain 30x more views and enquiry. These property videos also appear on online real estate portals such as Realestate.com.au and Domain.
Video has become the best way to show off your property’s standout features and helps give a more descriptive view of the property. Not only does the video provide an overview of your property, but it is also extremely entertaining and increases your click-through rate. Market research also states that today’s buyer is extremely time poor, however, they tend to scroll through social media and real estate sites quite frequently. These tech-savvy and time-poor consumers expect video content to provide them with as much information about a property in the shortest timeframe possible. That is why these 60-90 second property videos can be so powerful.
Here is an example of one of our latest property videos:
Social media, Facebook, in particular, has the potential to dramatically increase your property’s exposure. iThink Property has a very active database of followers across several social media sites. With more than 2x as many likes as our competitors, we truly believe that social media provides a new means of advertising that will greatly benefit the sale of your property.
By implementing a boosting schedule for your property, agents have the ability to reach a target market by area and interests. Boosting also introduces your property to a wider audience and encourages enquiry. Our Facebook page is monitored and updated daily, this ensures all enquires are attended to and our followers are provided with quality, up to date content.
PRINT MEDIA
Adding print advertising to your marketing package can also increase the effectiveness of your campaign. It is important to remember that your buyer could come from anywhere and if you exclude one type of media, you are potentially missing an entire market.
Statistics show that there is an 89% success rate when using both digital and print media. The print media also has the potential to inspire passive buyers with 84% of readers looking at the property guide, even if they do not have any intention of buying.
As you can see, we combine various marketing tools to ensure we are capturing every segment of the market. If you would like to discuss how you can market your property differently, please give us a call on 3202 3040 and one of our experienced Sales & Marketing Consultants will sit down with you and come up with a tailor-made marketing plan.
ABOUT US
iThink Property has a team of real estate agents in Ipswich and Toowoomba offering property sales and property management services. With a passion for people and property, iThink Property was conceived with the notion of building a team of good people to work in a real estate brand that did things differently. iThink Property focuses on transparency, communication, innovation and teamwork and has become a leading independent brand with unique points of difference. So whether you are thinking of buying, selling or renting, think iThink Property.
TAYLAH ANTONIOLLI – MARKETING AND COMMUNICATION COORDINATOR
07 3202 3040
A go getter and doer, Taylah is a no excuses, get the job done kind of girl. With a strong work ethic and high attention to detail, Taylah is happy to help out wherever she can. Armed with a degree in business specialising in marketing and public relations Taylah brings fresh ideas and innovation to the iThink team
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