IMPORTANCE OF USING VARIOUS CHANNELS TO MARKET YOUR PROPERTY

When you think about it, selling your home is one of the most significant financial decisions you will ever make in your lifetime. To ensure we are reaching 100% of the buyers (both active and passive) we employ a number of marketing technique and exhaust multiple platforms. Our innovative approach to marketing and selling will have your property sold for a premium price in the shortest time frame possible.

iThink Property tailors your marketing package to your property’s needs. Services we offer include; professional photography, signage, internet advertising across a range of major websites, newspaper advertising, social media advertising and in-house marketing.

 

ONLINE MARKETING

 

 

At iThink Property, we advertise each property on multiple online portals. The iThink Property website has become a hub for all things property. Showcasing the latest listings, auction event information and easy enquiry tools, it truly is a one stop shop when looking to buy.

As part of our marketing package, your property will be featured on our ‘For Sale’ page. Prospective buyers will then be able to scroll a slideshow of the professional photographs, browse the carefully crafted copywrite and access the agent’s contact details.

We also list each property on online real estate portals, Realestate.com.au and Domain. With a large number of properties online, it is important to ensure that your property will not be missed. Listing with iThink property includes a premiere listing on leading real estate portals. This will ensure your property remains within the first 2 pages of the portal. With a large number of properties online you need to ensure that your property is not missed. Statistics show that 3 out of 10 active buyers don’t go past page 2 online.

 

PRINT MARKETING

 

Adding print advertising to your marketing package can also increase the effectiveness of your campaign. It is important to remember that your buyer could come from anywhere and if you exclude one type of media, you are potentially missing an entire market.

Statistics show that there is an 89% success rate when using both digital and print media. The print media also has the potential to inspire passive buyers with 84% of readers looking at the property guide, even if they do not have any intention of buying.

Although print media may be an expensive venture, it truly does ensure you are reaching every corner of the market. The investment is well worth it! You never know, your buyer could have seen your property in the paper and attended the open home based off your print advertisement.

 

SOCIAL MEDIA

 

Social media, Facebook in particular, has the potential to dramatically increase your property’s exposure. iThink Property has a very active database of followers across several social media sites.  With more than 3x as many likes as our competitors, we truly believe that social media provides a new means of advertising that will greatly benefit the sale of your property.

By implementing a boosting schedule for your property, agents have the ability to reach a target market by area and interests. Boosting also introduces your property to a wider audience and encourages enquiry.

With 79% of Australians using social media, if your real estate agent doesn’t factor in a type of social media marketing, you are missing a large majority of potential buyers. A recent study conducted by the Yellow Pages also found that 94% of social media users are on Facebook, thus cementing our use of the platform.

 

IN-HOUSE MARKETING

 

 

Here at iThink Property, we use relevant and up to date CRM software to create an extensive database or vendors, buyers, investors and tenants. This has allowed us to create an extensive email and contact list. Subscribers are sent a weekly update which includes: new listings, sold properties, price reductions, inspection times and upcoming auctions. This outreach has become extremely beneficial to our business in promoting our current stock and building our brand recognition. Access to this extensive database has becomes invaluable, generate leads in enquiries each and every day.

 

Overall, by advertising your property across all these mediums, we can ensure we reach 100% of potential buyers. If you exclude of type of media, you immediately reduce the effectiveness of your campaign. Saturating the media will not only allow you to attract active buyers, but passive buyers will also be inspired by your campaign. Studies show that 84% of people who read the property section of a newspaper aren’t even actively looking. 37% of these readers, then go online to look at the property they saw in the paper.

 

The statistics truly speak for themselves, so maybe it’s time to ask yourself. Are you getting the most out of your marketing campaign?

 

For more detailed information on the property market and managing your investment, our iThink Property Real Estate Agents and Property Mangement Team in Ipswich and Toowoomba would be happy to assist.

 

iThink Property has a team of real estate agents in Ipswich and Toowoomba offering property sales and property management services. With a passion for people and property, iThink Property was conceived with the notion of building a team of good people to work in a real estate brand that did things differently. iThink Property focuses on transparency, communication, innovation and teamwork and has become a leading independent brand with unique points of difference. So whether you are thinking of buying, selling or renting, think iThink Property.

 

TAYLAH ANTONIOLLI – MARKETING & COMMUNICATIONS COORDINATOR
07 3202 3040
A go-getter and doer, Taylah is a no excuses, get the job done kind of girl. With a strong work ethic and high attention to detail, Taylah is happy to help out wherever she can. Armed with a degree in business specialising in marketing and public relations Taylah brings fresh ideas and innovation to the iThink team.

 

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