Posts Tagged ‘marketing’

MARKETING AND PROSPECTING TIPS AND TRICKS

In real estate, two types of marketing contribute to the sale of a property. These are property marketing and agent marketing. As an agent, it is important to ensure you are using a combination of both to ensure you are reaching your intended target audience. Here is a run-down of the importance of each of these types of marketing, some useful tools to get you started, and how to implement a prospecting plan to target more business. PROPERTY MARKETING (VENDOR PAID ADVERTISING – VPA) Let’s start with the obvious when a property is listed for sale it needs to be published to be seen by prospective buyers. It is important to stress how vital property marketing is to your vendors when first meeting with them. At iThink Property, we have… Read More »

THE IMPORTANCE OF PROPERTY MARKETING

Is your home or rental property on the market at the moment? If so, are you making good use of a number of media channels to ensure you are reaching 100 percent of the audience? In today’s market, buyers and renters are using multiple media tools to search for their dream property. Due to this is, it is important to ensure that your property has a decent amount of exposure. By using exhausting multiple media channels you can reach both active and passive buyers and renters. At iThink Property, we believe that the winning formula incorporates digital, print and social media marketing. Although advertising and listing on these channels can become somewhat costly, it is truly worth the investment to get the best outcome. PRINT MEDIA Print media has the… Read More »

TOP TIPS TO RENT YOUR PROPERTY QUICKLY

A vacant property is every landlord’s and agencies, for that matter, most vulnerable period. Whilst it is inevitable, at some stage when you own an investment property you will have to experience a period of time without tenants. This can be costly if not managed properly, each week without a tenant increases the financial pressure, especially if you have home loan obligations to meet. The goal though is to not only find a tenant but find a quality tenant that is going to pay their rent on time and look after the property as if it was their own. This must be achieved in the shortest time frame possible, to avoid unnecessary financial strain and stress. On the same note, if an agency isn’t doing their job to secure you… Read More »

Young family moving into house listed by iThink Property real estate agent in Ipswich

WHAT TO DO BEFORE LISTING YOUR PROPERTY

Selling your property is a big deal and as an owner, you invest a lot of time and money into the process. When it comes to selling your property you want to ensure you are doing all that you can to ensure you are selling at a premium price, in the quickest time-frame. Here is a list of things you can do to aid the sale of your property before it even hits the market. Ipswich sales and marketing agent Adam Boettcher has compiled a list of his 5 top tips you can implement before your house even hits the market.   1. ASSESS THE MARKET You want to ensure that from the moment your property is listed that it is priced correctly. Ensuring your price is competitive in the… Read More »

TOP 5 TECH TRENDS IN REAL ESTATE

It’s an ever evolving and changing world we are living in. Across any industry, it’s important to keep up to date with the latest trends in consumer activity, technology and market activity. While the business of real estate transactions ie buying and selling a home will remain the same in essence, there are major innovations and technological advances that are not only mind-blowing, but set to blow up the entire real estate tradition. The real estate industry has stood the test of time, until now. Some of the advances won’t happen overnight, but here’s a little look at what the future of real estate might look like.     TOP 5 TECH TRENDS IN REAL ESTATE 1) THE CLOUD A few years ago, “the cloud” was seen as a mysterious… Read More »

IMPORTANCE OF USING VARIOUS CHANNELS TO MARKET YOUR PROPERTY

When you think about it, selling your home is one of the most significant financial decisions you will ever make in your lifetime. To ensure we are reaching 100% of the buyers (both active and passive) we employ a number of marketing technique and exhaust multiple platforms. Our innovative approach to marketing and selling will have your property sold for a premium price in the shortest time frame possible. iThink Property tailors your marketing package to your property’s needs. Services we offer include; professional photography, signage, internet advertising across a range of major websites, newspaper advertising, social media advertising and in-house marketing.   ONLINE MARKETING     At iThink Property, we advertise each property on multiple online portals. The iThink Property website has become a hub for all things property…. Read More »

SELLING YOUR HOUSE DURING THE CHRISTMAS PERIOD

So you have your house on the market and Christmas is only 15 days away! As your schedule starts to fill up and people start leaving town, you may be worried about the fate of your property. Don’t fret, there are many advantages to having your property on the market during the Christmas period, so while you might not have much interest now, serious buyers are on their way.   REAL ESTATE IS 24/7/365 The real estate industry truly never stops and with the introduction of online portals such as realestate.com and Domain make it easier for buyers to scout out properties 24/7. Alongside these real estate portals, other avenues such as print media and social media will also help spark buyer enquiry. Real estate agents are also only a… Read More »

BENEFITS OF A SOCIAL MEDIA PRESENCE FOR AGENTS

If you’re a Real Estate agent and not on any social media platforms, it’s time for a wake up call! Did you know that as of May this year 70% of Australians are on Facebook? That is a huge number! There are many benefits for having a social media presence as a Real Estate agent and we’ve come to our social media guru, iThink’s Marketing & Communications Coordinator Kristy, to pick her brain about why you need a social media strategy.     BUILD YOUR REPUTATION & BRAND LOYALTY We live in an era where we choose a café because we’ve seen it posted on Instagram & get a serious case of #foodenvy. As customers, we’ve always liked to make purchase decisions through recommendations or word of mouth and social… Read More »