Posts Tagged ‘real estate agents’

MARKETING AND PROSPECTING TIPS AND TRICKS

In real estate, two types of marketing contribute to the sale of a property. These are property marketing and agent marketing. As an agent, it is important to ensure you are using a combination of both to ensure you are reaching your intended target audience. Here is a run-down of the importance of each of these types of marketing, some useful tools to get you started, and how to implement a prospecting plan to target more business. PROPERTY MARKETING (VENDOR PAID ADVERTISING – VPA) Let’s start with the obvious when a property is listed for sale it needs to be published to be seen by prospective buyers. It is important to stress how vital property marketing is to your vendors when first meeting with them. At iThink Property, we have… Read More »

THE THREE D’S OF REAL ESTATE – DIFFICULT, DELIVER, DECISIVE

HOW TO HAVE DIFFICULT CONVERSATIONS IN REAL ESTATE AND DELIVER THEM DECISIVELY. There is one thing most of us are guilty of, well there’s a lot more than one actually, but for purposes of this blog topic it is putting off having difficult conversations. For some people it can be so fear and anxiety-inducing that often the relevance of the conversation is lost because it has taken so long to muster up the courage to have that awkward chat. Whether it is a work colleague, a boss or client, determining how to start and have a difficult conversation, is an essential life and business skill. The consequences of not having that uncomfortable conversation can be costly, and handling a difficult conversation requires not only skill and empathy but importantly the… Read More »

HOW TO CHOOSE A REAL ESTATE AGENCY

Now let’s think about this, your property whether it’s your investment property or your beloved family home, is your biggest asset, so choosing a real estate agency to either sell or rent it shouldn’t be taken lightly. Once upon a time, it was a no brainer, there were a few big names in the industry and you pretty much chose the one with the most signs up in your area. Those days are long gone, with the progression of technology-independent and smaller brands are now able to compete on the same scale as the larger agencies. This is great for these boutique agencies, but it makes your job of selecting someone to deal with your biggest asset even more challenging and important than ever.Now there are more agencies than ever… Read More »