HOW TO WRITE LISTING COPY THAT CONVERTS – FOR LEASING OR SELLING

Once upon a time, copywriting in Real Estate was pretty much the key to attracting buyers or tenants to a property. There were extensive spiels in the local Newspaper, accompanied by one exterior photo of the house. These days less and less importance has been placed on the copywriting element of a listing and more […]

MARKETING AND PROSPECTING TIPS AND TRICKS

In real estate, two types of marketing contribute to the sale of a property. These are property marketing and agent marketing. As an agent, it is important to ensure you are using a combination of both to ensure you are reaching your intended target audience. Here is a run-down of the importance of each of […]

THE THREE D’S OF REAL ESTATE – DIFFICULT, DELIVER, DECISIVE

HOW TO HAVE DIFFICULT CONVERSATIONS IN REAL ESTATE AND DELIVER THEM DECISIVELY. There is one thing most of us are guilty of, well there’s a lot more than one actually, but for purposes of this blog topic it is putting off having difficult conversations. For some people it can be so fear and anxiety-inducing that […]

HOW TO CHOOSE A REAL ESTATE AGENCY

Now let’s think about this, your property whether it’s your investment property or your beloved family home, is your biggest asset, so choosing a real estate agency to either sell or rent it shouldn’t be taken lightly. Once upon a time, it was a no brainer, there were a few big names in the industry […]

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