Is Database building still relevant in Real Estate? All this talk about social media got me thinking about what we did in the past to promote our brand, generate new business and clients. One of the biggest things, just a decade ago, was building your database. The people added to your CRM (Customer Relationship Management system) were a core supply and source for new business and clients. If done properly, databases are very valuable assets for a business, especially a Real Estate one. Data is so valuable now more than ever! Whilst social media has changed the landscape of marketing and taken it to a whole new level it got me thinking about how relevant are our databases now? Building a database is marketing 101. You generate leads, you add… Read More »
Posts Tagged ‘tips & tricks’
It is something every new real estate agent or business development manager dreads, cold calling. Surely with all the new ways to communicate, we don’t need to actually speak with anyone anymore, do we? Ah Yes, you do! I can personally vouch for the importance of picking up the phone and calling people as opposed to hiding behind emails, Facebook, or Insta DM’s. The reason, it is so much harder to say “No” to someone in person than it is in an email or other message form. It is also more personal, you’ve had to make more of an effort which translates to, you are more desperate for the business, and you can really gauge off a person by actually talking to them and start building that all-important trust. For… Read More »