Social media is just going to be one of those things that is constantly changing. It seems to feel like you log off for 5 minutes and you have missed about 5 days worth of content and you are completely behind the eight ball…However, it doesn’t have to be this way. 

Week upon week new tools, apps, websites, and programs are getting released to help you lift your social media presence. However, have you ever thought about how you can use these platforms to leverage your sale and find your buyer quickly and efficiently? 

Here are the top reasons why you need to include social media in your sales process. 

Let’s start with the obvious: 

It’s Visual and Attention-Grabbing 

Images, video, gifs, and slideshows are just a few of the ways you can creatively display your property. Real estate is an extremely visual industry, essentially you want to make people fall in love with the home before they even step foot inside. 

Posting images that display the property’s best features are a great way to spark interest or attention. Video content tends to do even better and reach a larger audience. 

Once you have the viewer’s attention with the visuals, it is important to create a caption/copy that gives your post context and purpose. More often than not the caption is overlooked or forgotten about, but it is actually such an important tool.

Here are some basic things to remember when writing your captions:

  • Ensure all spelling, punctuation, and grammar is correct
  • Remember your character limits: Instagram 2,200, Facebook 63,206, Twitter 280, LinkedIn Company Update: 700 & Tiktok: 140 characters
  • Write like a human! 1st person generally works best as it gives a more personal touch and allows you to connect with your followers on a deeper level.
  • Keep it simple: Don’t overcomplicate it. Make your language clear and to the point
  • Write in order of importance. It’s essential to write the important stuff first. Sometimes your followers don’t read past the first sentence, so you want to make sure you get straight to the point.

Some other great ways to level up your caption game are: 

  1. Tell a story – Do you have a funny anecdote from the week or a story that puts something into perspective? SHARE IT. Telling a personal story adds a deeper level of personality and realness to your content. People love to see it.
  2. Ask a Question – Asking a question is one of the simplest caption strategies available for social media, but it works to boost engagement. It can also provide you with valuable audience insights.
  3. Include a call to action – What do you want from your post? Comments, purchases, phone calls, email enquiries, etc. Tie this into your caption and always include a call to action.

Larger Audience 

The latest social media stats state that (worldwide):

  • Facebook: 2.7 billion users, both male & female, between the ages of 18-54, interested in consumer goods more than luxury goods.
  • Instagram: 1 billion users, primarily female, between the ages of 18-34, and interested in clothing, accessories, and entertainment-related themes.
  • Twitter: 330 million users, primarily male, between the ages of 35-65, and are interested in getting their news via this network
  • LinkedIn: 722 million users, both male & female, between the ages of 24-54
  • Pinterest: 416 million users, primarily female, between the ages of 18-49

You have such a larger audience at your fingertips…SO UTILISE IT! In saying that, rather than targeting absolutely everyone in the social media world as I just said, work out who your ideal customer or client is likely to be. Breaking down your targeting into people who are actually going to resonate or relate to what you have to offer will be far more valuable.

 Which social platform are your ideal customers hanging out on? Do some research, jump into some communities, and see what the preferred social arena is for the people you want to engage with. 

Answer the below questions to help you find your audience: 

  • Are they Male or Female or Both?
  • How old are they?
  • Where do they work?
  • What are their broad interests?
  • Where do they live?
  • What kind of property are they looking for?
  • What social platform are they likely to be hanging out in?

Better ROI 

Social media advertising is a lot more budget-friendly than traditional advertising platforms. For example, $75 has the potential of reaching up to 5,000 people with nearly 300 of them viewing your listing. It is even possible to track each person who sees your listing advert, including data on whether they clicked the link to the website or not. So why don’t you ditch print advertising and go digital? 

Optimisation 

When advertising through channels such as Facebook and Instagram you have the ability to optimise your content to find and attract the right audience. This can be done in a multitude of ways. The first and the most cost-effective is through the use of hashtags. Hashtags are such a powerful tool to help you grow your account. Knowing how to use hashtags correctly will help boost your brand’s social media reach and engagement.

Utilising hashtags and keywords will immensely benefit your business as it will:

  • They form the foundation of your websites content.- The keywords chosen should be put into any content/page you own. This allows visitors to your site to be sure that they are in the correct place by matching your keywords to the ones they used when searching on a search engine.
  • Keywords can help your page rank higher in search engines.
  • Correct use of keywords improves your sites SEO with link-building.
  • Helps keep your brand “on message” and support your sites SEO.

The second is through detailed targeting. When posting an ad you can specify the age of the audience, their location, and their interests to ensure you are pushing your content out to the right people. 

The Demographics 

The age of buyers is lowering, with a large number of Millenials now ready to enter the property market. Studies show that 99% of millennials, start their real estate search online. Social and digital media is your prime opportunity to get your property in front of the eyes of the buyer, especially in today’s fast-paced market. 

Some interesting facts for agents: 

  • 77% of realtors actively use social media for real estate in some way, shape, or form
  • 47% of real estate businesses note that social media results in the highest quality lead versus other sources

What are you waiting for? Get your properties online TODAY!!

TAYLAH ANTONIOLLI – MARKETING & COMMUNICATIONS COORDINATOR
07 3202 3040
A go getter and doer, Taylah is a no excuses, get the job done kind of girl. With a strong work ethic and high attention to detail, Taylah is happy to help out wherever she can. Armed with a degree in business specialising in marketing and public relations Taylah brings fresh ideas and innovation to the iThink team.

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