Selling your property is a big deal and as an owner, you invest a lot of time and money into the process. When it comes to selling your property you want to ensure you are doing all that you can to ensure you are selling at a premium price, in the quickest time-frame. Here is a list of things you can do to aid the sale of your property before it even hits the market. Ipswich sales and marketing agent Adam Boettcher has compiled a list of his 5 top tips you can implement before your house even hits the market.
1. ASSESS THE MARKET
You want to ensure that from the moment your property is listed that it is priced correctly. Ensuring your price is competitive in the current market is vital as it will ensure your property isn’t sitting there for too long. Setting your price higher with hopes to sell for more can potentially have your property on the market for an extended period of time. If you are confused about price points, the current market or where your property stands in the sea of sales, have a chat with your agent. Before listing, your agent will sit you down and go through a comparative market analysis, which includes a breakdown of similar properties in the area and their sold prices. By combining these statistics with your own research and the agent’s suggestions, you will be able to price your property accordingly and competitively.
2. ADDRESS ANY MAINTENANCE ISSUES
Before your property hits the market it is a good idea to address any minor maintenance issues within your home. It is important that you don’t go overboard or take on too much as it can quickly get expensive and time-consuming. Try and stick to the cosmetic changes, such as patching any holes in walls, giving rooms a fresh lick of paint, replacing/cleaning carpets and updating the gardens. By completing these jobs, you will ensure the flaws are not noticed by buyers.
3. INVEST MONEY INTO MARKETING
When you are preparing to sell make sure you factor marketing costs into your budget. Buyers see thousands of properties online every day, so you want to ensure your property leaves an impression and grabs their attention. Professional photos are an absolute must when it comes to marketing your property. You will also want to factor in marketing through digital channels such as Realestate.com.au and domain.com.au, as well as social media channels like Facebook and Instagram. By marketing your property across various channels you can ensure you are reaching 100% of active buyers, so it is vital that you include it in your budget. At iThink property, we list all of our sales properties on these leading sites as a platinum listing to ensure it appears within the first pages of these search. Current research shows that a large portion of active buyers are not scrolling past the second page on these websites, so ensuring that your property appears early on in the search will increase your chances of being seen.
4. UPDATE YOUR INTERIORS AND EXTERIORS
You will want to declutter all your rooms to ensure you are showing off the space in its best capacity. It is also a good idea to remove personal items and photographs and create space buyers can imagine themselves in. You might even want to employ a styling/staging agent to do all the hard work for you. Alternatively, if you are doing it for yourself opt for minimalism, and try not to make the space to busy or crowded.
5. HAVE PATIENCE
Selling property, unfortunately, doesn’t happen overnight, it takes time. It is important to trust your agent and believe that they have your best interest at heart when it comes to negotiating offers and achieving a desirable sale price. You also can’t expect to come out of your first open home with an outstanding offer, and while it isn’t impossible, it is a rare occurrence.
If you have any further questions about preparing your property for sale or would like an appraisal from any of your experienced real estate agents, be sure to give us a call. We would be happy to help you get your property on the market. Alternatively, if you would like to be updated with market information, please click here to sign up to our newsletter.
iThink Property has a team of real estate agents in Ipswich and Toowoomba offering property sales and property management services. With a passion for people and property, iThink Property was conceived with the notion of building a team of good people to work in a real estate brand that did things differently. iThink Property focuses on transparency, communication, innovation and teamwork and has become a leading independent brand with unique points of difference. So whether you are thinking of buying, selling or renting, think iThink Property.
ADAM BOETTCHER – SALES & MARKETING CONSULTANT
0417 208 898
Adam brings an extensive sales history to his role as a Sales and Marketing specialist at iThink Property. Adam specialises in Residential Sales and has been personally involved in hundreds of transactions over the last several years with the majority of these via successfully run Auction campaigns.