Selling your home is one of the most significant financial decisions you will ever make in your lifetime. Everyone wants to achieve the best financial result possible or as we like to call it achieve premium price. In order to achieve premium price for your property here are a few tips from iThink Sales Agent Kelli McKellar.
INVEST IN MARKETING
The best way to reach all your potential buyers is to invest in marketing. While it may seem pricey it is vital you utilize both print and digital media. By choosing different methods of advertising you substantially increase the potential number of buyers who see your property. If you exclude one advertising method, you immediately lose buyers and reduce the effectiveness of your campaign.
Some interesting statistics on advertising*:
- 3 out of 10 people don’t go past the first 2 pages when looking at properties online.
- 84% of readers like to read the property section even when they are not looking to purchase, more than a third of that (37%) then go online after seeing the property in the newspaper
VENDOR STRENGTH = FIRST 30 DAYS
The first 30 days of a marketing campaign is when Vendor strength is most powerful. Vendors need to use their position of strength at the beginning of the campaign, which is why it’s important to target all forms of advertising in this strength period. After these first 4 weeks position of strength then falls into the buyers hands.
It’s also important to remember that time kills price. When your property comes onto the market it is at an all-time highest price. So the longer your property is on the market the price will decrease. By day 30 your property will drop quite considerably which is another reason why it is so important for marketing to be pushed hard at the beginning.
FIRST IMPRESSIONS LAST
It’s vital to ensure your property is in tip top shape when putting it on the market. Start by doing a thorough inspection to avoid any unpleasant surprises. Start from the inside and work your way to the outside & finish any projects or repairs you’ve been meaning to do.
When potential buyers walk through your home for the first time they like to imagine their own items in the house so it’s time to clear the clutter and remove any items you don’t regularly use. It’s a good idea to consider a temporary storage facility for bulky pieces of furniture and any other items you don’t need. Another tip is to mask household odours, but don’t use air fresheners try some fresh cut flowers or freshly baked goodies.
By utilising a strong marketing campaign which reaches all potential buyers and presenting your home in the best possible light this will significantly increase your chance of achieving premium price for your property.
*Statistics from Winter, A. Top Dollar, 2017
KELLI MCKELLAR – SALES AGENT
0414 841 768
Driven, dedicated and determined, Kelli offers an honest and fresh approach to selling your property. Born and bred in Toowoomba, Kelli boasts vast local knowledge and an extensive network. If you’ve ever dreamt about a stress free real estate experience, then you need to talk to Kelli about her streamlined and seamless approach that is continually delivering results.